Dueling Brands Pick Up Where Politicians Leave Off
By STUART ELLIOTT
ELECTION Day will bring an end to the negative political advertising that has inundated the country. But it will not mean an end to negative advertising.
With a mode reminiscent of political ads, Campbell Soup, in a campaign for its Select Harvest line, attacks Progresso by name.
Dunkin’ Brands goes after Starbucks, promoting a Web site that features the results of a taste test that favored its coffee.
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http://www.nytimes.com/2008/11/04/business/media/04adco.html?_r=1&oref=slogin