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Wednesday, November 5, 2008

What Marketers Can Learn From Obama's Campaign Change -- and Positioning -- You Can Believe in By Al Ries

Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.

Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.
Obama owns the 'change' idea in voters' minds.
Obama owns the 'change' idea in voters' minds.
Photo Credit: AP


It didn't matter. Barack Obama had a better marketing strategy than either of them. "Change.
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http://adage.com/columns/article?article_id=132237
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