Your AMK Marketing Briefs

AMK Marketing Briefs recognises and appreciates the limited time many Chief Marketing Officers (CMO’s) and other Advertising and Marketing Executives have to keep up to date with the latest trends and developments taking place in the industry.

AMK Marketing Briefs is a summery of articles and features from advertising and marketing publications from around the word, presented in summery form with a direct link to the original article, allowing for more information if required.

We encourage you to submit articles you would like to share with other marketers. These can be emailed to aldo@amkcom.com

AMK trusts that you will find this service useful and encourages your feedback

Friday, April 18, 2008

Cable&Wireless Jamaica to invest US$5 million in 150 retail outlets


In a move aimed at significantly enhancing its retail presence, Cable & Wireless Jamaica (CWJ) is investing US$5 million over the next 12 months to roll out some 150 full-service retail outlets across the island.

"We have a very agressive strategy to increase our retail presence by opening new stores and improving our existing outlets to make sure that we have access to every consumer in every parish," said CWJ chief commercial officer, Mariano Doble, at Wednesday's opening of one of the outlets on Half Way Tree Road in Kingston.

Branded "Lifestyle Stores", CWJ is opening 50 new retail outlets and renovating 100 existing dealer locations, whose product offering, Doble says, will encompass the traditional fixed line phones and mobile handsets, to include a full range of gadgets and electronic devices. Three other stores were launched on Wednesday in New Kingston, Ocho Rios and in the Half Way Tree Transport centre, and another 16 will be unveild by the end of April.


more . www.jamaicaobserver.com/magazines/Business


No comments:

Site Sponsor

Site Sponsor

About AMK "The Brand Doctors"

My photo
At AMK our primary mission is to focus on our customers' brand challenges and needs by providing excellent, innovative and creative solutions and services in order to consistently create maximum value for our customers.