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Tuesday, April 22, 2008

Publicis, Dentsu CEOs share their visions of the ad agency of the future

AAAA SmartBrief | 04/14/2008

Publicis Groupe CEO Maurice Levy and Dentsu Chairman-CEO Tateo Mataki both agree the traditional agency model needs to be rethought, but disagree on the extent of the changes needed. Mataki, speaking at an ad industry conference, described a new model in which agencies and clients "share risks and rewards equally," while Levy believes the "magic tripod" of advertiser, agency and media owner is still viable. Advertising Age (04/09)

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