Global Ad Trends 2007

Branding of the Year

From rock band Radiohead's pay-what-you-want scheme to Facebook's advertising fiasco, it was a crazy year in ad-land

Helen Walters

For our round-up of marketing in 2007, we challenged creative directors from agencies in four locations around the world to tell us what branding made the biggest impact in their regions in 2007. Our panel featured Johnny Vulkan, co-founder and partner at New York City agency, Anomaly; Simon Waterfall, co-founder of digital agency Poke and president of British advertising and design organization D&AD; Jonathan Kneebone, co-founder of Sydney creative collective, the Glue Society; and Sheungyan Lo, executive creative director, northeast Asia, JWT.

Their answers and selections of specific pieces of work are remarkable in their diversity — yet there are some clear common threads. For one thing, 2007 wasn't exactly a stellar year for Mad Ave (and its global equivalents). But there were some stand-out moments, and all agreed that while it's not entirely clear where the industry is headed, it'll be one hell of a journey. Here take a look at some of their picks:

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