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Tuesday, April 22, 2008

A Year for Quick Hits and Fast Flops as Campaigns Broke New Ground

Advertising
By STUART ELLIOTT
Published: December 17, 2007

THEY say the older you get, the faster the years seem to go by. But you could be the president of the “Gossip Girl” fan club or the newest cast member of “High School Musical 3” and still believe that time’s flight is on fast-forward.

The reason? The quickening pace of change in advertising, which influences so much of commerce and culture. In 2007, the velocity picked up as more marketers, agencies and media owners forsook the tried-and-true in favor of new ways to reach elusive consumers.

Not everyone trying to think differently hit a home run. (After the Mitchell report, even home runs are suspect.) Here is a recap of eight high and low points, in alphabetical order.

Why eight? Given the forecasts for the economy next year, eight could be the new 10.

http://www.nytimes.com/2007/12/17/business/media/17adcol.html?ref=media





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